How many viral campaigns do we see on the internet that have been scrapped from TV? Filtering organisations such as the American 'FCC' control what we see on television (which is probably for the greater social good), and as a result others are now looking elsewhere for stimulus.
The internet is now playing host to the wild desires of humanity, and some organisations are tapping into this market. It is a cost effective way of targeting an audience with no marginal cost involved!
I managed to dig up an American cider company; Dickens. Pretty low key name for a cider company, but once we watch their campaign:
Dickens cider even continued their promotional direction, with their website:
Due to our thoroughly sensitised viewing, consumers are refreshed and astonished at these viral campaigns. Weather or not they are effective marketing campaigns is another question, but they certainly capture your attention.
Hilarious clip Scott! It's a shame the FCC and other companies get rid of ads like these. Although they target a particular demographic, the effectiveness of these is astonishing. I'm sure i, along with many others would bury into a 'dicken's cider' if i came across one.
ReplyDeleteI think you'll find that controversial ads like these were never intended for TV. The hint is that it doesn't run for 30 seconds!
ReplyDelete>230,000 views on youtube is pretty good.
I never said it was meant for television wags!
ReplyDeleteMy point was that our sensitised viewing on television has made us bored. We are no longer stimulated by the normal and predictable events of television. This is why viral campaigns such as dickins cider, and that carlton drapht 'wenis' campaign are so weirdly effective. They are inappropriately humorous.